Tell me a little bit about you, your business, and what you do.
I am the co-owner and lead graphic designer of The Visual Identity Vault in Fairmont, MN where Nothing is Impossible with a Great Identity! We are a printing services company, capable of taking care of your brand with paper printed products, signage, banners, promotional products and decorated apparel. We also do specialty sublimation printing on a variety of materials as well as laser cutting and engraving.
Where did you grow up? What was life like?
I grew up in Des Moines, Iowa and had a wonderful childhood. I was rather shy, but started working at a young age which developed a great work ethic. I started with babysitting and then worked at a Benjamin Franklin and then worked at a hotel in various departments throughout high school. I also worked at a bingo parlor on weekends for a friends grandmother.
Did you have an entrepreneurial family member?
I did not know anyone entrepreneurial in my youth, but developed those ideas with my husand and in our early years of marriage.
How did you get into your profession/industry?
I had gone to college for business management/sales and marketing and had generally held administrative positions. Elementary school secretary before moving to Minnesota and then assistant to the director of an orthopedic clinic after moving to Fairmont. My husband and I had developed an action photography business when our boys were young and when my position at the clinic was going South, I quit that job and went back to school for graphic design and we changed our focus from photography (because more and more people had their own digital cameras) and changed our focus to screenprinting, shirts on site and so on.
What do you love about what you do?
I love creating and I love working with my husband!
What keeps you going thru the hard business days?
Being my own boss and creating. The hope we can get to a point where our businesses can run without us present 24/7
What is the greatest lesson you have learned as a business owner thus far?
Continue to get out of your own way - get out of your comfort zone (thus BNI)
If you could go back and give your “starting your business” self a piece of advice, what would it be?
Don’t expand too quickly. Take on less debt. Develop a plan.
If you could give a piece of advice to anyone starting or hoping to start a company, what advice would you have for them?
Set goals and have a plan.
What 3 words describe you?
Creative, hardworking, Introverted
Who is your idol & why?
Not really a single person, but anyone who can get up and talk to people and make it look effortless. Engage others and make sales.
To what do you contribute your success?
long hours and hard work
What is the first thing you do each day?
What is your top goal over the next year?
Increase our bottom line so I can quit working at my other job.
You can find Tanya and The Visual Identity Vault at https://tvivmn.com