#1 Constant communication with your audience
Keeping your customers informed is integral to the ongoing success of your business. A lot of times when people purchase something online, they don’t think about the business again after that. So an email keeps you at the forefront of their thoughts. Also, it lets your customers know that you are thinking of them and that they are important. What is really great is when someone signs up for your email list. This means that they are committed to receiving emails from your business. Now you are the one to feel important.
5 Important Ways to Attract More Sales
1. Offer a freebie to entice new customers
When you're starting a business on a small budget, giving away free products doesn't seem like the best business strategy. But this is one case in which you can make more money later through inbound marketing.
1. Disappearing Act
Ever get exposed to a new business and do some research before you book or shop with them? We've all come across Facebook Business Pages that haven't been updated since 2014. I don't know about you, but when I see that, it screams to me "I don't care about you or my business!"
You don't have to post on every available social media platform. You don't even have to post the industry suggested 1-3x per day. Just post regularly and consistently! One quality post that is customized for the audience of the one platform you are posting on daily is an outstanding start. Better than many!
2. Its Not All About You
This could be airing political opinions, making it the family page, or making it a personal blog.
First, I have seen businesses close over standing by political opinions. Just don't. Even when you think you are making a decision about what is right...its just not right to everybody and if family and friends will avoid you so they don't have to hear it, trust me when I tell you everyone else will too (even if they agree with you).
Second, this is a bit of a gray area, so let me try to do my best to explain: your customers want to know about you and your life. I promise you they do. This is part of trust building in relationships. That said, you have a personal Facebook page. Posting your daily pic of your kid, spouse, dog, car, vacation, etc. is NOT for your business social media. Specifically written, relative, applicable content that highlights your life, but is professionally put together as a business would, is another story. Here are a couple good rules of thumb to help you think about your posts:
What is a Branding Consultant and why on earth would I need one? Oh honey, let's talk. In the past, only big business has been concerned about branding. They utilize entire marketing teams to focus on their branding to ensure their name is chosen before the competitor. Pepsi versus Coke, chances are you have a giant opinion on which is better. A branding consultant of sorts probably assisted in that opinion yours without you knowing it. In this age of mass entrepreneurship, branding is more prevalent to establish market advantage and is also likely why you hear the title Branding Consultant more often.
Here's what they do: