#1 Constant communication with your audience
            Keeping your customers informed is integral to the ongoing success of your business. A lot of times when people purchase something online, they don’t think about the business again after that. So an email keeps you at the forefront of their thoughts. Also, it lets your customers know that you are thinking of them and that they are important. What is really great is when someone signs up for your email list. This means that they are committed to receiving emails from your business. Now you are the one to feel important. 

​What do you feel when you hear the phrase Passive Income?  Do you light up and feel a longing for the freedom of easy Passive Income?  Do you feel disgust and roll your eyes at that sleazy pitch of Passive Income?  Does your interest peak at the idea of being able to work without doing much?  If any of those are accurate, you are sorely mistaken at the realty of Passive Income.

Passive Income is a real thing.  It is not a myth.  It is not just a scam. 

The thing is, whoever thought of what to call it ("Passive Income") is a jerk because it is severely misleading and, because of that, it is often used as scam bait.  Here's the truth:

• Earning Passive Income is an Incredible and Exhausting amount of work  
• AND/OR -- there is a significant initial investment
• That Giant amount of Work/Financial Investment is often done solely on faith
• You may commit to that faith for an uncomfortable amount of time before receiving a ROI
• You will need to become an expert on ROI
• Passive Income is a Result of a Journey that will disappear if your Journey ends
• It IS possible
• It is NOT easy

What is a Branding Consultant and why on earth would I need one?  Oh honey, let's talk.  In the past, only big business has been concerned about branding.  They utilize entire marketing teams to focus on their branding to ensure their name is chosen before the competitor.  Pepsi versus Coke, chances are you have a giant opinion on which is better.  A branding consultant of sorts probably assisted in that opinion yours without you knowing it.  In this age of mass entrepreneurship, branding is more prevalent to establish market advantage and is also likely why you hear the title Branding Consultant more often.

Here's what they do:

1. Getting Started.  A Consultant often offers some form of initial consultation to assess the potential relationship and opportunities.  This might be called a Discovery Call or some version of that.  This may or may not be free and could range from 30 minutes to 2 hours.
2. Strategy. This may be wrapped into the initial meeting and may or may not include a full written version of the conversation with either details of the call, suggestions, a plan of action, a checklist, and/or so on.
3. Projects. This is where things might change up a bit depending on your branding consultant and your agreements.  Your consultant may work together with you on projects such as:
   1. Pulling together and implementing your Logo and the Image of your company.
   2. Establishing the Vision and Voice of your Company and ensuring your Website and all other Channels speak a unified language.  
   3. Planning and/or Managing your Online Presence.
   4. Heading Marketing Campaigns
   5. Establishing Sales Funnels
   6. etc.
4. ​ Accountability.  Think of a personal trainer or a coach.  Your Branding Consultant may offer services acting as as your accountability partner for your Business and your Branding.  This may be a program of a set number of weeks, a purchase of a set number of sessions, or an ongoing subscription to services.