What is a Branding Consultant and why on earth would I need one? Oh honey, let's talk. In the past, only big business has been concerned about branding. They utilize entire marketing teams to focus on their branding to ensure their name is chosen before the competitor. Pepsi versus Coke, chances are you have a giant opinion on which is better. A branding consultant of sorts probably assisted in that opinion yours without you knowing it. In this age of mass entrepreneurship, branding is more prevalent to establish market advantage and is also likely why you hear the title Branding Consultant more often.
Here's what they do:
This is why you need one:
Advice on selecting the right Branding Consultant for you:
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