Have I peaked your interest?
You can drop big money on advertisements that will get your name out there so millions "see" you. You will likely even see this reflected in the amount of Facebook followers you have or website users who visit. The old-school way of thinking is that interrupting as many people as possible with a clever advertisement will be the best way to build a following. Well, let me tell you something, a million "followers" who don't buy anything or pay attention to your business, are not helping you much. And, there goes your money down the toilet. Think about it, how many things do you "follow" online but never look at?
Let's take that a step further. How many of you have a DVR? Do you watch/listen to the commercials? How many of you pay a monthly fee on services like Spotify and Pandora so you don't have to hear advertisements in between your favorite music? Do you have a pop-up blocker on your internet browser? Mic drop. Point made. But seriously, do you have any questions?
Authenticity is everything in relationships. You can't build trust through a mask.