The Truth about "Passive Income"

​What do you feel when you hear the phrase Passive Income?  Do you light up and feel a longing for the freedom of easy Passive Income?  Do you feel disgust and roll your eyes at that sleazy pitch of Passive Income?  Does your interest peak at the idea of being able to work without doing much?  If any of those are accurate, you are sorely mistaken at the realty of Passive Income.

Passive Income is a real thing.  It is not a myth.  It is not just a scam. 

The thing is, whoever thought of what to call it ("Passive Income") is a jerk because it is severely misleading and, because of that, it is often used as scam bait.  Here's the truth:

• Earning Passive Income is an Incredible and Exhausting amount of work  
• AND/OR -- there is a significant initial investment
• That Giant amount of Work/Financial Investment is often done solely on faith
• You may commit to that faith for an uncomfortable amount of time before receiving a ROI
• You will need to become an expert on ROI
• Passive Income is a Result of a Journey that will disappear if your Journey ends
• It IS possible
• It is NOT easy

Passive Income ACTUALLY refers to a system of automation you have put in place thru the setup of processes or the investment in  something that you can charge for use that ultimately returns the investment to you

1. with little time necessary for ongoing maintenance or
2. periods of time in between needs for maintenance or
3. lower perceived effort needed continuously compared to the ROI

“I don’t want women looking for spare change or not buying the latte. I want them thinking like moguls and investing. It’s not about clipping coupons, it’s not a mentality of deprivation, it’s redefining luxury. And the only way you get an investment account is by starting.”  - Elle Kaplan, CEO & Founding Partner of LexION Capital

What the heck does all of that mean?

Let's break it down.

​​1. "with little time necessary for ongoing maintenance":
Investing is a relatively widely understook example of this.  You put money into a stock or bond that you've done serious research on and 

2. "periods of time in between needs for maintenance"

3. "lower perceived effort needed continuously compared to the ROI"

Trade in the grind with marketing automation support

While we don't give you a means of "Passive Income," we can help triple your efforts in the same amount of time with marketing automation.  Head over to our contact page to book a quick 15 minute consult to find out more!