The Value of Email Marketing

Email marketing has been around for a while now, and with the growth of social media many wonder whether or not it is still useful. The answer is, yes. If you want to connect with your audience on a more personal level than using email marketing is the way to do that. Luckily, there are amazing tools out there that help to make email marketing extremely easy. Let’s look at some ways that email marketing can benefit your business.

#1 Constant communication with your audience
            Keeping your customers informed is integral to the ongoing success of your business. A lot of times when people purchase something online, they don’t think about the business again after that. So an email keeps you at the forefront of their thoughts. Also, it lets your customers know that you are thinking of them and that they are important. What is really great is when someone signs up for your email list. This means that they are committed to receiving emails from your business. Now you are the one to feel important. 

#2 Customer reach
            In todays society people have access to their email through their mobile devices, which are always by their side. You want to make sure that your email gets quickly to the point and is visually engaging on a mobile device. If you can reach customers while they are on the go, you are gaining a customer for life.

#3 Customer engagement
            For over forty years now, email has been a main form of engagement. A lot of the time replying to an email is much quicker than having a phone conversation. So if you can reach and engage with your customers through email, they take that as being easy to get ahold of. Also, be sure to respond to your customers emails as quickly as possible. Think, the sooner, the better.

#4 Easy to measure
            The email marketing tools out there are astounding. Once your email is sent they can track:

• Delivery rates
• Bounce rates
• Unsubscribe rates
• Click through rates
• Open rates

This helps to give you a better understanding of how well your email marketing is working, and what you might need to change. Sending emails can be tricky, because for some audiences, you want to send emails every day. For others, if you send to many, they get turned off. So do your research and see what the best flow is for your email marketing.

#5 Saves you money
It is truly amazing that more companies do not take advantage of email marketing just due to the simple fact that you can save a ton of money. The cost for conversion is literally pennies. Mail Chimp alone allows you to send 12,000 emails a month entirely free. This could even free up money in your budget to allow you to hire someone to do all of this for you. They can do things like:

• Adding and deleting subscribers
• Updating information
• Answering emails
• Answering questions
• Managing coupons
• Database maintenance

Just remember, what saves you time, saves you money and hiring someone to help out with these administrative tasks will help you to focus more on running your business.

#6 Targeted messaging
When it comes to email lead marketing, you want to make sure that your customers are coming in at different stages in the buying cycle. Some may be considering, some researching and comparing, while others are ready to purchase. By placing customers into different segments, you can target specific emails to specific people, which will help with consistent income for your business.

#7 Brand awareness
When you receive a reply or engagement from an email you sent, you become aware that the customer is showing interest in your business. When people receive your emails, this keeps you at the forefront of their thoughts instead of out of site, out of mind. Now, this doesn’t mean to bombard your customers with emails every day, as this gets old quick. You also don’t want to always send emails to sell stuff. You want to have your customers get to know your brand and what it stands for. This allows the customers to connect to you and your business on a personal level and promotes brand loyalty.

#8 Time saving
When done right, email marketing can go a long way in helping you sell products. This is where it is essential that you pay close attention to your customers. Knowing their birthday or that their favorite thing to purchase is on sale goes a long way in keeping your customers loyal. It shows them that you pay enough attention to them and care.

#9 Everyone uses email
After being around for forty years, just about everyone has an email address. This by itself should convince you it is time to jump on the email marketing band wagon. You can do the following:

• Provide discounts
• Promote specials
• Introduce new products

Not only that, but they will also likely share the email with their friends and family if they feel the deal is good enough or that the information is informative. This will also go a long way in increasing your brand awareness.

It’s pretty obvious that email isn’t going anywhere anytime soon. Email marketing is a cost-effective option for businesses that are just starting out. It also gives you access to data you wouldn’t have otherwise in regard to your business and how customers perceive it. It allows you to connect with customers on a more personal level when done right and go a long way in increasing your brand awareness. Not only that, but it will also save you a ton of time that you will be able to use to do the fun job of running your business.

Remember to research your business and find out what emails would work best for your customers. Also, don’t be afraid to try and fail a few times. It takes time to learn how to email market properly! But don’t worry, you got this!